This page is designed to give you a better idea about coaching, what coaching can do for you and what People In Aid coaching is like. For more information please contact us here.

What is Coaching?

Coaching uses day to day work as a learning experience by questioning and giving feedback and guidance.  It may be carried out by the line manager or other members of staff with appropriate expertise, or by specialist external consultants.  Coaching is a highly learner centred and led activity with the focus on live issues, thus addressing real and immediate learning and development needs.  Coaching can be one off, but is most successful when it is an on-going and long-term process.

A coach can help you to:

  • clarify your thinking
  • identify your aim(s)
  • set yourself effective goals
  • maintain good progress
  • stay focused
  • think through your ideas
  • work through blockages, difficulties and snags

Coaching is not counselling or psychotherapy although it does draw from elements of those fields. Coaching is not a diagnostic activity focusing on the past, rather it is a co-creative activity focusing on where you are now, and where you want to go.  It assists people who may not have a specific problem but are seeking better outcomes and performance in one or more areas.

A coach will draw on training and adult education techniques, but your goals are developed by you. Your coach does not control your do.

Coaching allows you to work through six distinct areas:

  • Where are you now?  What’s working?  What would you like to improve?
  • What are your aims?
  • What are some ideas, opportunities and possibilities that would move you toward your aims?
  • What must be overcome to reach your aims?
  • What actions will you take to achieve your aims?
  • How will you celebrate your successes?

People In Aid Coaching

We have acknowledged that it is not always possible or appropriate for individuals to attend our recognised training workshops.  Coaching individuals utilising the training workshop handbooks and materials is an alternative method of learning.  These materials provide the framework for each coaching program.

What you can expect of your People In Aid Coach 

You will get clarity, ideas, structure, options, feedback, strategies, resources and support to reach the next level of your success.


If your coach is sure of the situation, and you are open to it, they will make specific recommendations on how to handle a problem or go for an opportunity.  If they are not sure, they will say so.  Regardless, use the best of what they say and use your own judgment.

Specific requests

From time to time, your coach  will make a direct request, such as 'Will you do X by the end of the month?'  You may accept the request, counter-offer (e.g. 'I can't do X, but I can do Y'), or decline (rare).  They will always support you, whichever way you respond.


This is absolutely guaranteed.


Your coach is available to you for the contracted hours and at the times agreed between you and your coach.


If at any time your coach feels that their partnership with you is not likely to make a positive difference in your life and/or work, they will let you know.  They will do their best to refer you to someone whom they know can make a difference.

Non-judgmental attitude

Your coach will not judge what is right or wrong.  They will champion the 'real you' and treat your choices and actions with respect.

Tenacity about your progress

Your coach will challenge you in many ways.  You are encouraged to let them know if they step over the line of what is comfortable for you.

What your People In Aid Coach asks of you 

Introductory questionnaire

In order to shape your coaching relationship, it is required that you complete an introductory questionnaire.


It is important for us to keep our appointments, for your benefit, as well as ours.  Please call or meet at the appointed time.  If you are delayed for an appointment, please let your coach know.  In some cases a delayed appointment will mean that your session will have to be cut short.

Openness, hard work, and humanity

The bottom line is that individuals who are open to new perspectives, able to be proactive, and who recognize their own strengths and weaknesses will get far more out of the process, far more quickly.

Honest feedback

Let us know when something is working for you, as well as when something is not - the earlier the better.  When you want specific or more in-depth feedback on something you are working on, please ask.  Don't hesitate to shoot off an e-mail if something occurs to you between sessions.  Direct feedback is the best way to ensure that you get what you need.


As an individual, you may choose a weekly or fortnightly schedule for coaching.  And you may elect to have breaks to suit your schedule.  There may be times when you or your coach are not available.  In general, it is best to book your next session at least two weeks in advance.  Most of our coaching work is done during Grenwich Mean Time office hours, however requests for after-hours work can be accommodated on a case by case basis. 

Teleconference arrangements

Most individual coaching is done by phone, and you'll find several unexpected benefits to this.  As the client, you call your coach, using their landline, or Skype as arranged in advance..


At the end of the coaching period, People In Aid requests that you complete our evaluation form so that we are in a position to improve our services to individuals.

Contact us


The Case for Coaching: Investing in Leadership

A Look at Coaching and the Return on the Coaching Investment

It seems that every time we open a newspaper or a business magazine, there’s yet another article about coaching. As this phenomenon has been going on for some years now, coaching is proving to be more than a flavour-of-the-month development intervention. Ten years ago it was difficult to find any serious research on coaching; today such studies abound, along with a proliferation of coach training courses, graduate studies in coaching and offerings from management consulting companies. Coaches and coaching conferences are everywhere, making choices more difficult.

So everyone’s doing it, but what evidence is there that it’s actually working? Are the promises of coaching worth the investment? Why do individuals and organizations continue to use and pay for coaching? What does it mean to have a coaching culture? We will look at what coaching is, what it does and doesn’t do and how to evaluate and measure its impact.

Read more in this document written by Linda Laddin and Joan Johnson